What can you do to make reviews a priority?
There’s a lot of depth in the articles I linked to this month, but even if you don’t have time to read them all, a quick skim through the most relevant links should give you plenty to focus on over the next few weeks.
May was a busy month for dissecting the latest legal marketing trends. Two separate studies looked at the landscape of legal marketing and the expectations of the new legal consumer. […]
A study this past month suggested that as many as 50 percent of adults fail to recognize ads in Google’s search results. That’s probably good news for anyone currently running a pay-per-click (PPC) campaign, but also a bit disconcerting given Google’s large yellow “ad” label that appears next to all paid results.
In the wake of last month’s shift in the placement of Google’s desktop ads, much has been written about the fallout as it relates to PPC (Pay-Per-Click). The early results are in, and so far it appears the change hasn’t been as dramatic as initially expected. While a reduction in inventory has led to rising first-page minimum bids, CPC (Cost-Per-Click) remains largely the same.
The year got off to a fast start, with Google making the decision earlier this month to move their desktop ads from the right side of the search results up to the top. Now up to four ads are being placed above the organic search results, a change that Search Engine Land is calling, “a net positive for paid desktop search and PPC marketers.”
August was another busy month in the world of SEO, social media, and Internet marketing. Google updated the way their local search results display, downgrading the 7-pack to a 3-pack as part of a redesign seeking to better optimize results for a mobile user interface.
There was a lot going on in the month of July. With an assortment of tips on improving your mobile website, suggestions for beefing up blog content, and plenty of articles on what to do (and what not to do) as you continue to solidify your firm’s rankings, it would have been easy to miss some of the top articles from the past few weeks. Fortunately, as always, the meatiest posts have been curated for your after-the-fact perusal.
Summer is ramping up and the sun is out, so naturally it’s time to grab a cold glass of lemonade and browse through a list of online marketing resources. Fortunately, rather than making you pull up the feedreader and scroll through hundreds of marketing articles, I’ve condensed the past month into a few key blog posts you may have missed (but should definitely read).
With the dust somewhat settled on the mobile update we’ve been discussing for the past couple months, May was a good time to get back to marketing basics. Here are some of the top articles on search engine optimization(SEO), social media, and internet marketing that you may have missed over the last few weeks: