There’s a lot of depth in the articles I linked to this month, but even if you don’t have time to read them all, a quick skim through the most relevant links should give you plenty to focus on over the next few weeks.
May was a busy month for dissecting the latest legal marketing trends. Two separate studies looked at the landscape of legal marketing and the expectations of the new legal consumer. […]
A study this past month suggested that as many as 50 percent of adults fail to recognize ads in Google’s search results. That’s probably good news for anyone currently running a pay-per-click (PPC) campaign, but also a bit disconcerting given Google’s large yellow “ad” label that appears next to all paid results.
In the wake of last month’s shift in the placement of Google’s desktop ads, much has been written about the fallout as it relates to PPC (Pay-Per-Click). The early results are in, and so far it appears the change hasn’t been as dramatic as initially expected. While a reduction in inventory has led to rising first-page minimum bids, CPC (Cost-Per-Click) remains largely the same.
The year got off to a fast start, with Google making the decision earlier this month to move their desktop ads from the right side of the search results up to the top. Now up to four ads are being placed above the organic search results, a change that Search Engine Land is calling, “a net positive for paid desktop search and PPC marketers.”
2016 was the year of mobile search. Back in April Google made waves by updating their algorithm to include “mobile-friendliness” as a ranking signal. The update was hyperbolically dubbed Mobilegeddon, as webmasters scrambled to ensure their sites fell within Google’s definition of mobile-friendly.
With the year winding down, it’s time to determine if 2015’s SEO best practices will carry over into 2016. Although the search landscape is always changing, many of today’s core elements for successful online marketing campaigns should continue to be relevant well into the future.
Although local ranking factors should definitely be at the forefront of your online marketing strategy, there were plenty of other great articles published this past month to help solidify your firm’s place in the search engines. Here’s what you might have missed during the month of October:
Following last month’s Google update that reduced the local 7-pack to just 3, September featured a number of articles addressing what the new Google local search display means for small and midsize businesses. The bottom line seems to be that organic rankings will be more competitive than ever and some firms may need to add additional advertising in order to compensate for the inevitable decrease in phone calls.
August was another busy month in the world of SEO, social media, and Internet marketing. Google updated the way their local search results display, downgrading the 7-pack to a 3-pack as part of a redesign seeking to better optimize results for a mobile user interface.