Keeping up with SEO and Social Media: April Roundup

A study this past month suggested that as many as 50 percent of adults fail to recognize ads in Google’s search results. That’s probably good news for anyone currently running a pay-per-click (PPC) campaign, but also a bit disconcerting given Google’s large yellow “ad” label that appears next to all paid results.

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Keeping up with SEO and Social Media: March Roundup

In the wake of last month’s shift in the placement of Google’s desktop ads, much has been written about the fallout as it relates to PPC (Pay-Per-Click). The early results are in, and so far it appears the change hasn’t been as dramatic as initially expected. While a reduction in inventory has led to rising first-page minimum bids, CPC (Cost-Per-Click) remains largely the same.

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Keeping up with SEO and Social Media: September Roundup

Following last month’s Google update that reduced the local 7-pack to just 3, September featured a number of articles addressing what the new Google local search display means for small and midsize businesses. The bottom line seems to be that organic rankings will be more competitive than ever and some firms may need to add additional advertising in order to compensate for the inevitable decrease in phone calls.

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